research

committed to bringing actionable insights and learnings to the surface. A deep dive into your business, competitive landscape and the behavioral dynamics of your category is step one. Listening to real people - outside our marketing and communication bubble - is what adds magic.

brand and communication strategy

finding the sweet spot between your target group’s needs and your meaningful brand DNA is what I am after. A brand strategy you and only you can claim is just the start. Translating it in a mobilizing communication strategy & plan is what brings it to life.

second opinion

book me as a stimulating and interrogative sparring partner to doublecheck your plan, your Effie case, your briefing to find a new agency,...